Deadbeat is an online music community focused on EDM, Drum & Bass, House, Dubstep, etc. type of music. Our close competitors for your reference are "Monstercat" and
"99Lives".
 
We'd like our logo to focus around the dead + beat idea. Dead could be a skull or zombie and the beat (music) featuring either headphones or music equalizer styles.
 
For the style, we prefer something colorful like 99Lives album art. Something when someone sees the logo and just wants to listen to some awesome music! 
It's very common for a client to link you to competitor logos or logos they like. If they don't mention why they like the logos, you should definitely ask! Is it the colors, the style, the typography, or even the emotion it provokes?
 
For this challenge, the reason Craig likes Monstercat and 99Lives is that it's in the same genre of music and style. Consider their logos as inspiration but not a total driving force around the style you want the logo to be in.
 
Looking at competitor websites is a good way to get a grasp on the brand voice of a similar business. It can help to influence colors, vibe, typographic style, etc. 

Craig Wilson Deadbeat
DEADBEAT
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DEADBEAT

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